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      50% of businesses don't have an integrated Digital Marketing Strategy, and it's challenging to know where to start.

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      Wasting your time - and money - searching the Internet to try to piece together a strategy from superficial, out-of-date advice.

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      Use our tried and tested Reach, Act, Convert, Engage (RACE) framework including 20 Toolkits of up-to date actionable resources to create or refine your strategy.

      Everything you need to drive growth through digital marketing

      The unique Smart Insights toolkits cover the full customer lifecycle and give you a complete system of audits, templates, guides and e-learning to help you rapidly review, improve and drive growth - fast.

      Individual members get access to our 7 of our Digital Channel Essential Toolkits. Business Members also get an additional 13 exclusive toolkits.

      * Toolkits marked with an asterisk are exclusive to Business Membership

      Explore our
      10 Essential
      Toolkits

      Improve every
      area of your digital
      marketing from one
      easy to access
      place
      An integrated,
      actionable and
      overlapping approach
      you can start using to
      improve results
      - today
      10 Extra
      toolkits exclusively
      available in Business membership
      Digital Marketing
      Strategy and
      Planning * Digital marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business.
      Content
      Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
      Digital
      Experience
      Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
      Email Marketing
      and Marketing
      Automation Email Marketing and Marketing Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
      Social Media
      Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
      Marketing
      Campaign
      Planning * Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
      Google
      Analytics Google Analytics Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
      Marketing
      Strategy and
      Planning * Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
      Search Engine
      Optimisation
      (SEO) Search Engine Optimisation (SEO) If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
      Paid
      Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads.

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      Our FREE membership gives you access to over 25 helpful, actionable tools and resources to help you get your digital strategy started.

      Join for free now

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      Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
      Will you be next?

      ...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

      Get better results

      "A goldmine of digital information on digital marketing that can help you get better results."

      Make your job easier

      "I'd recommend signing up to Smart Insights for a suite of useful tools
      from planning templates to strategy docs and a variety of other guides to make your job easier."

      Tenfold improvement

      "It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

      For individuals and for companies - of any size and sector

      It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

      Individual Membership

      All the essentials for one person

      • Enhance your marketing skills
      • Keep up to date with all the latest techniques
      • Become more effective in your role and develop your career

      Content Marketing
      Digital Experience Management
      Email Marketing Automation
      Search Engine Optimisation
      Social Media Marketing
      Google Analytics
      Google Adwords
      +
      Capability Grader
      +
      Personalized Learning Plan
      +
      Quick Wins +
      Comprehensive e-learning

      LEARN MORE

      Business Membership

      Unlimited use for your business

      • Improve your (and your clients') results from marketing
      • Upskill and develop your marketing team
      • Get dedicated support on your journey

      Digital Marketing Strategy
      Marketing Campaign Planning
      Content Marketing
      Digital Experience Management
      Email Marketing Automation
      Search Engine Optimisation
      Social Media Marketing
      Google Analytics
      Google Adwords
      Marketing Strategy & Planning
      +
      Agency Growth and Management
      Branding for Business
      Business-to-Business Marketing
      Ecommerce / Retail
      Integrated Lifecycle Marketing
      Managing Digital Marketing Teams
      Managing Digital Transformation
      Managing International Marketing
      Sector Technology Innovation
      Startup and Small Business
      +
      Capability Grader
      +
      Personalized Learning Plan
      +
      Quick Wins
      +
      Comprehensive e-learning

      LEARN MORE
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